Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies to increase organic (non-paid) traffic to a website.

Keyword research is a critical component of SEO that involves identifying the words and phrases people use when searching for information, products, or services online. By conducting keyword research, you can discover relevant and high-ranking keywords to target in your website content, helping you improve your search engine rankings and attract targeted traffic.

On-Page Optimization is a crucial aspect of SEO that focuses on optimizing various elements directly on web pages to improve their search engine rankings. By implementing on-page optimization techniques, you can enhance your website's visibility, relevance, and user experience.

Off-Page Optimization refers to the activities conducted outside of your website to improve its search engine rankings. It focuses on building a strong online presence, enhancing your website's reputation, and acquiring high-quality backlinks from reputable sources. Off-page optimization plays a crucial role in demonstrating your website's authority and relevance to search engines.

Website speed and performance optimization focuses on improving the loading speed and overall performance of a website. A fast and responsive website not only enhances user experience but also contributes to better search engine rankings.